An ancestral house of functional foods
Strength the way India already knew it.
A letter from the founders
We're Rohit and Neha. Devi began the way a lot of things begin now, with a baby, and a question we couldn't answer as easily as we expected.
When we became parents, we went looking for everyday food we could fully trust, rice, protein, snacks, and kept hitting the same wall. So much of it was polished, stripped, sprayed, or dressed up with a label that said 'natural' and meant the opposite. Good, honest, nourishing food turned out to be surprisingly hard to find.
Nothing is polished, sprayed, preserved, or hidden.
So we started making it ourselves, first for our own family, then for yours. We named the brand after our daughter, Devi, because she is the standard we hold every product to: would we feed it to her? Our rice is lightly milled, never Sortex-polished. Our protein powders and bars are blended by hand from seeds, nuts, sattu, makhana, and Ayurvedic herbs. Nothing in any Devi product is polished, sprayed, preserved, or hidden behind a label that says 'natural' while meaning the opposite.
Rohit & Neha Debnath
Our roots
Farming runs three decades deep in our family.
Devi didn't begin in a kitchen, it began in a field. My father, Manik Debnath, has farmed for over thirty-five years, giving himself to our land and the village around it, learning the craft the slow, seasonal way, all while running a full-time event-management business. He farms out of love, not necessity, and that is exactly where our standards come from.
So when Neha and I started Devi for our daughter, we weren't starting from scratch. We were carrying forward everything he taught us about growing food with patience and honesty.
What we make
No Sortex · Lightly milled · Batch-traceable
Prakriti · nature
Lightly milled rice, Chinoor Basmati and Jai Sriram. Sourced with care and held to a single standard: good enough for our own daughter.
No Sortex polishing. Airtight specialised packaging.
First harvest batch, 2025
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Plant protein · 2 flavours · 250g & 500g
Poshan · nourishment
A hand-blended plant protein of 15 seeds, nuts and wholefoods, ground fresh for every order. No whey, no shortcuts.
Formulated by Dr. Megha Naik →Flavours
Kesar Elaichi Saunf · Chocolate
Pack sizes
250 g · 500 g
Infused with Shatavari, Ananta (Sariva), Brahmi & Mulethi, Ayurvedic herbs that lift the nutrition profile, support memory and help fill everyday nutritional gaps.
Pumpkin, chia, sunflower, watermelon, muskmelon, sesame & flax seeds · cashew, walnut, almond · ragi satva · makhana powder · sattu powder · rajgira flakes · dates powder. Kesar Elaichi Saunf adds saffron, cardamom & fennel; Chocolate adds cocoa.
Protein bars · 2 flavours · 250g
Shakti · energy
Chewy protein bars built on 17 seeds, nuts and dry fruits, made to order so they reach you fresh. No whey, no preservatives, no shortcuts.
Formulated by Dr. Megha Naik →Flavours
Chocolate · Orange
Pack size
250 g
Pumpkin, chia, sunflower, watermelon, muskmelon, sesame & flax seeds · cashew, walnut, almond, pista · makhana powder · rajgira flakes · dates · anjeer · raisins · cranberries.
The brain behind the blend
Homeopath, nutritionist & diet planner, and the formulator of Poshan & Shakti.
Our protein powder and protein bars weren't invented in a marketing meeting. They were formulated in a clinic, by a doctor solving a real problem for her own patients. This is her story, in her own words.
“As a nutritionist and diet planner, people come to me for consultations for all kinds of reasons. In their diet plans I would ask them to eat different seeds and dry fruits, soaked overnight or lightly roasted, taken regularly for ten to fifteen days at a time.
But patients would forget to soak the seeds at night. Soaked seeds aren't exactly tasty, and how do you eat all of them in a single day? As a solution, we tried a protein laddu. The response was lovely, it tasted wonderful, but a laddu needs jaggery and ghee, and some of my patients couldn't have that. That's when I decided to make a protein powder for them.
The blend that began with ten or twelve ingredients today carries twenty-two. No sugar, no chemicals, lactose-free, no preservatives, no artificial flavour. A powerhouse of nutrients, one hundred per cent natural and vegan. We made it for our patients. Now we've brought it to you.”
Nothing hidden applies to people too. Tap a certificate to view it in full.
Registered Homeopath
Maharashtra Council of Homoeopathy, Mumbai
Registered 2005
Nutrition & Diet Planning
Diploma · Tulip International, affiliate of GCTA Australia
Awarded 2007
Ayurveda PG Training
Garbhasanskar Antenatal Program · National Institute of Ayurveda, Ministry of AYUSH, Jaipur
Completed 2024
Just tried the protein powder, the Kesar Elaichi flavour is unreal. When's the unpolished rice dropping?
10:42 ✓✓
Early customer, Mumbai
Conviction
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% Plant-Based
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Product Lines
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Ayurvedic Herbs
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Shortcuts
Almost every Indian rice brand uses Sortex polishing, a process that strips the bran, the germ, and the slow carbohydrate in exchange for cosmetic whiteness and a longer shelf life. It works for the supply chain. It cost the rice everything that nourished. We mill our grain the older way, retain what the mill normally throws out, and solve the freshness problem with specialised airtight packaging instead.
Indian households got their protein from seeds, nuts, sattu, and pulses for centuries before whey existed. That food worked. We have put the old answer in a modern format, vegan, lactose-free, with a complete amino acid profile when the seeds are blended correctly.
Shatavari for stamina. Brahmi for clarity. Mulethi for breath. Ananta for circulation. These herbs have a record going back two thousand years. We do not ask you to believe in them, we ask you to taste them in the right dose, alongside food that nourishes.
Our promise
The standard behind every batch.
Devi isn't built on a place. It's built on a single question we ask of everything we make: would we give this to our own daughter? If the answer is no, it doesn't get to carry her name.
That means rice that is lightly milled instead of Sortex-polished, so the bran and the germ, the parts that actually nourish, stay where they belong. We solve freshness with specialised airtight packaging, not by stripping the grain bare.
It means protein blended by hand from seeds, nuts, sattu, makhana, and Ayurvedic herbs, never whey, never preservatives, never a shortcut dressed up as 'natural.' The herbs come from where they grow best; the seeds come from suppliers we trust.
Every Devi batch carries a number you can trace back to when and how it was made. Not as a flourish, as an obligation. If you can trace it, we cannot hide behind it.
2024
We became parents
2024
Started reading every label, and trusting none
2025
Devi founded, named for our daughter
2025
Organic certification testing initiated
2025
First Prakriti rice batch
Our family
The people who taste every batch before you do.
Poshan and Shakti are open for orders. Tell us what you'd like and we'll WhatsApp you to confirm flavours, pack sizes and delivery.
Made fresh
Every batch is blended only after you order. Nothing sits on a shelf.
Worth the wait
Made-to-order means delivery takes a little longer. We confirm timing upfront.
Nothing hidden
Lactose-free, no preservatives, 100% natural & vegan. Fully traceable.
Order received.
We'll WhatsApp you shortly to confirm flavours, pack sizes and delivery timing.